Building a more
direct path.
Two people. Fifty years of media between them. One belief that never changed.
George Berridge spent 25 years connecting automotive, media and technology — inside the dealership, then through Kelley Blue Book, Cars.com, Zimmerman Advertising and Spectrum Reach, seeing the media business from every side of the table. Before any of it, he served in Air Force Special Warfare as a Pararescueman. Rowe Jones grew up in it — a third-generation media guy who appeared in his first television commercial at 11, went on to build advertising for hundreds of businesses and brands like NASCAR and VH1, and helped take FindWhat.com to a billion-dollar NASDAQ valuation.
Between them, decades on nearly every side of the industry taught them the same lesson twice: most of digital media is built to serve itself first. Huge, undisclosed markups. Zero transparency into where money actually goes. Clients kept in the dark instead of educated. And gamesmanship dressed up as strategy.
We've watched a company run a "CTV strategy survey" whose only real purpose was steering clients toward one platform — the same one paying a 40% commission on everything they recommended. That's the kind of gamesmanship we built Drive against.
In 2026, George and Rowe started Drive to be the alternative. Every person who joins this team signs up for the same mission: bring greater value to clients, tell them the truth about their media, and earn a relationship that lasts years instead of a quarter. We are never a vendor. We are a partner. That's the standard every team member is held to, on every account, every day.
Partnership over transactions
We measure success in relationships, not invoices.
Transparency over black boxes
Clients see where the money goes, always.
Long-term over quick wins
We build for years, not quarters.